For most of our history, HighRes has been defined by what we build: automation platforms that work, that last, and that quietly power some of the most advanced laboratories in the world. We earned trust by showing up when systems were complex, timelines were tight, and failure wasn’t an option. Many organizations have been using HighRes automation for years. What’s less visible is how significantly we’ve been evolving beneath the surface.
While our systems continued to run reliably in labs around the world, we were investing, steadily and deliberately, in what would come next. We’ve also been honest about the truth of our own business. The systems we built were powerful, but they required experts to configure, deploy, and operate them. That was acceptable when automation was a specialty. It isn’t anymore.
Science today isn’t limited by imagination. It’s limited by access to the tools that turn imagination into reproducible reality. Too many scientists are still waiting, for budget approval, for automation engineers, for someone else to make the system work.
We decided that had to change.
Over the past several years, we’ve done the hard work of evolving, organizationally, technically, and culturally. Not to chase a trend, but to prepare for a moment we knew was coming: a technological inflection point where intelligence, orchestration, and accessibility would finally make advanced automation usable by everyone.
The answer wasn’t to simplify our technology. It was to make it intelligent.
Today, Cellario® Lab Designer allows customers to design and validate their own systems using the knowledge we’ve compiled over more than twenty years. Our robots teach themselves. Cellario® Lab Assistant guides scientists through complex workflows, ensuring that someone running their first automated experiment has access to the same expertise as a veteran automation engineer. And with Robotic Perception, our platform recovers from errors automatically, because reliability shouldn’t depend on who’s watching.
This isn’t automation for experts anymore. It’s automation that creates experts.
That is the shift this brand refresh reflects. It’s a deliberate expression of how HighRes has evolved, communicating the precision and intelligence of our technology and the human ingenuity driving it. It aligns how we show up in the world with what HighRes has become: a company focused on removing friction from science, enabling laboratories to operate as cohesive, responsive systems, and giving every scientist the freedom to push beyond yesterday’s limits. You’ll see that philosophy in our content from here on out: in how we talk about orchestration, in systems like Nucleus and Prime, and in how we think about the future of laboratory operations. These pages document what’s already happening in labs around the world.
Why now? Because the technology is finally ready. Because science can’t afford to wait for access. And neither can we.
Ira Hoffman
Chief Executive Officer
HighRes